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Unemployment in Santa Cruz County Creeps Lower

SANTA CRUZ COUNTY, Calif.- Unemployment in Santa Cruz County went from 8.8 percent in September to 8.7 percent in October.

Part of the job growth came from a net gain of 3,900 jobs in the county with the rest from people commuting outside the county.

Santa Clara and San Benito counties saw its jobless rate hold steady at 7.9 percent, adding 7,700 jobs, largely in public and private education, retail and construction.
 

300 Jobs Available at Capitola Target Job Fair

CAPITOLA, Calif.

Capitola getting In-Shape

Capitola getting In-Shape

The latest city to get on board and get "In-Shape" is Capitola.

The health club franchise said in a news release it is excited to celebrate National Nutrition Month with weekend events that welcome members and the community to take charge of their health and educate themselves on a healthier more nutritious lifestyle.

Capitola has joined with Inner-Fit Science to educate members and the community by providing classes several times a month at the club. Classes started earlier this month and will continue thru April.

The trials of starting a small business in a tough economy

Central Coast Assemblyman Bill Monning (D-Carmel) stood before public officials, educators and business owners Thursday morning, describing the gloomy state of the economy and the highlights of the recently completed state legislative session.

Monning told members of the Aptos Chamber of Commerce what they probably already knew -- virtually no program was spared from cuts. 

Stephanie Corey listened to Monning discuss the economy, attending her first chamber meeting as a brand new small business owner.  She recently left her job as the Chief of Staff to the General Counsel of Hewlett Packard to start "Miss Stephanie's Potions," a bath and body line. 

When she started gauging interest in her product from wholesalers and retailers, Corey noticed that buyers seemed to be holding on to their money tightly.

"It's evident that when you go into these stores, the welcome isn't quite as warm as it probably would have been a few years ago," Corey

Ahead of Jobs Speech, Local Business Looks for Easier Credit & Hiring Incentives

 As President Barack Obama prepares to unveil a major jobs plan before a joint session of Congress Thursday night, businesses, the jobless and the nation will look to Washington for leadership to stimulate a languishing economy.

The recovery has been anemic.  In August, no new jobs were added, and unemployment has been stubbornly high throughout President Obama's administration. 

John Hibble, co-executive director of the Aptos Chamber of Commerce, said small businesses are still having a tough time getting loans.  Credit is the lifeblood of business, but banks aren't lending, making it tougher to start a company, expand an existing one or mitigate cash flow issues.

"A solid company may have times when they need to meet obligations and they require a loan, and those are increasingly harder to come by," said Hibble.  "That needs to change if we really want to see people starting to hire again.  Businesses need to get a hold of cred

Danny Keith Appointed to Bay Federal Credit Union Board of Directors

Danny Keith Appointed to Bay Federal Credit Union Board of Directors

Bay Federal Credit Union Board Chair Dennis Osmer announced the appointment of Danny Keith to the Credit Union’s all-volunteer Board of Directors.

Keith is the Chief Development and Technology Officer for Second Harvest Food Bank Santa Cruz County with a long history of success as a local business owner, consultant, writer, radio personality, and philanthropist. His accomplishments include the establishment of several successful business ventures, sports writing/blogging, a 4-plus year radio stint on KDON FM, co-development of an e-commerce platform, a video game, an iTunes App, and the founding of Grind Out Hunger, a hunger-awareness campaign created through partnership with the Second Harvest Food Bank.

Non-profits Worry Cities Won't Pay Up

Flooding in Capitola dried up city funds and now local non-profits could be the first thing to go under.

On Thursday, those groups pleaded for help. Thirty people stood up at the Capitola city council meeting to represent 30 different non-profits in danger of losing money.

"There's not a lot of bright sunshine in finding possibilities to keep services alive," says Kathleen Johnson of Human Care Alliance.

Thousands of people are relying on the non-profits getting $250,000 in grant money from the city as they have in past years. If they don't...

"Less services, fewer available says for services to laying off or firing staff," says Johnson. "Those are the possibilities in the we don't know world."

But this year, it's tricky.